U.S. protein bars grab 35.5% share

- Retail analysis shows protein bars dominate packaged-protein revenue channels in the U.S., outpacing single-serve meals and drinks in convenience reach. - Supermarkets and hypermarkets accounted for 35.5% of U.S. protein-bar revenue in 2025, the largest channel share reported. - That concentration suggests retailers and private labels could reshape pricing and placement for protein snacks nationwide. (x.com)

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.