U.S. protein bars grab 35.5% share
- Retail analysis shows protein bars dominate packaged-protein revenue channels in the U.S., outpacing single-serve meals and drinks in convenience reach. - Supermarkets and hypermarkets accounted for 35.5% of U.S. protein-bar revenue in 2025, the largest channel share reported. - That concentration suggests retailers and private labels could reshape pricing and placement for protein snacks nationwide. (x.com)