Alpine’s pink‑blue look

Alpine’s 2026 Formula One car has kept the team’s blue-and-pink identity, and the color scheme is now being pushed well beyond launch day images. (formula1.com) The team unveiled the A526 on January 23, 2026 in Barcelona, presenting what it called a blend of “traditional Alpine blue” and the pink associated with title sponsor Best Water Technology, or BWT. (media.alpinecars.com, bwt.com) Formula One’s official site said Alpine “continued with their distinctive blue and pink colour scheme” for 2026, while its gallery described the look as a continuation of the team’s “now traditional blue and pink livery.” (formula1.com, formula1.com) That continuity comes in a season when Alpine changed much more important hardware underneath the paint. The A526 is the team’s first Formula One car since the 2015 Lotus E23 Hybrid to use Mercedes power, ending Alpine’s works Renault engine era. (formula1.com, racingnews365.com) The backdrop is a reset year for the whole series. Alpine and other teams entered 2026 under new Formula One technical regulations, with revised car dimensions and power-unit rules that made launch season more closely watched than usual. (bwt.com, formula1.com) Alpine also had reason to lean on branding after a poor 2025. Formula One said the team finished last in the 2025 constructors’ standings with 22 points, 48 behind Kick Sauber. (formula1.com) The blue-and-pink palette is not new, but Alpine is treating it as a signature. BWT’s branding remains prominent on the sidepods, and several launch reports noted that the 2026 car stays visually close to recent Alpine designs rather than introducing a full aesthetic break. (speedcafe.com, motorsport.com) The drivers attached to that image are Pierre Gasly and Franco Colapinto, who were named by Formula One as Alpine’s 2026 line-up when the A526 was revealed. The car’s first public running came at Silverstone before the Barcelona launch. (formula1.com) So the explainer is simple: Alpine’s pink-and-blue look is not a one-off social media flourish but the visible front end of its 2026 reset — same colors, new car, new engine partner, and a team trying to look settled before the next races. (formula1.com, media.alpinecars.com)