Tailoring meets tennis
Canali tapped Stefanos Tsitsipas as the face of its made‑to‑measure campaign — a straight luxury move that signals tennis’s growing imprint on high‑end tailoring (theindustry.fashion). Parallel runway cues from Tokyo Fashion Week — power‑clashing, extreme layering, dainty details — are already seeding tennis tunnel looks and streetwear, while spring footwear bets (chunky loafers, modern sandals, ballet‑sneakers) are crossing over from court to closet ( ).
Canali is pushing its Me by Canali made‑to‑measure service as a lifestyle product with more than 500 fabrics and leathers available for personalization across suits, blazers, coats and knitwear. (intl.canali.com) The company has signaled the move beyond seasonal collections by tying its SS26 campaign to automotive imagery and a multimedia presentation that includes a short video and a Spring/Summer 2026 event featuring the brand’s new creative slate. ( ) Canali’s corporate leadership has framed the strategy as a lifestyle expansion that will include in-person experiences such as Locanda Canali, underscoring a retail-plus-hospitality push alongside bespoke tailoring. (wwd.com) Rakuten Fashion Week TOKYO ran March 16–21, 2026 and runway and street reports flagged extreme layering, power‑clashing color combinations and delicate, dainty detailing as dominant themes this season. ( ) The ATP has institutionalized NBA‑style “Athlete Arrivals,” staging tunnel‑walk photo shoots at Indian Wells and the Miami Open where players arrived in designer looks—names cited include Hugo Boss, Brunello Cucinelli, Isaia and Golden Goose—and the tour plans to repeat the format at future events. ( ) Runway footwear cues for SS26—chunky loafers, strappy modern sandals and the slim “ballet‑sneaker” or “sneakerina”—have been called out by footwear press and trend roundups as spring’s leading bets, giving brands a ready catalog to dress players for those tunnel moments and to translate court‑adjacent styles into retail. ( )
