Shokz expands HYROX North America partnership

Shokz said on May 21 it expanded its partnership with HYROX North America for the 2025/2026 season, extending a deal the audio brand first announced in September 2025. The company said the enlarged arrangement centers on NYU Langone Health HYROX New York, a six-stop gym training tour across North America and promotion of its OpenFit Pro headphones. HYROX’s event page says the New York race will run across two weekends, from May 28 to June 1 and June 3 to June 7, at Pier 76 in Hudson River Park. ### How is this different from the original Shokz-HYROX deal? Shokz announced the original tie-up on Sept. 15, 2025, naming itself the Official Headphone Partner of HYROX North America for the 2025/2026 season. That earlier release said the partnership would span 14 races in North America through June 2026 and launch with the Boston HYROX race on Sept. 26-28, while introducing the OpenFit 2+ model and a co-branded edition. (prnewswire.com) The May 21 update shifts the emphasis to a more specific set of activations. Shokz said it will have a heightened presence at HYROX New York and on a six-stop gym tour, while using the partnership to introduce OpenFit Pro. (prnewswire.com) ### What exactly is tied to HYROX New York? HYROX said its New York event will be the largest in North American history, with 50,000 athletes expected across eight days of racing. The race is branded as NYU Langone Health HYROX New York and is scheduled for May 28-June 7. The May 21 Shokz release said the company’s expanded role includes on-site activity around that New York event. (prnewswire.com) A syndicated version of the release said attendees will be able to try the OpenFit Pro and that Shokz will run booth activations including a pull-up challenge at Pier 67. (hyrox.com) ### What is the training tour supposed to do? The most concrete addition in the new announcement is the six-stop gym training tour. Shokz said the tour will run across North America and is designed to connect with athletes before and around HYROX competition, while showcasing the OpenFit Pro product. (prnewswire.com) Shokz did not list all six stops in the material surfaced here. The company said the tour is part of a broader push around performance and community, language that mirrors the framing of its earlier HYROX partnership. (prnewswire.com) ### Why does the headphone model matter in this update? The product name changed between the two announcements. The September 2025 partnership centered on OpenFit 2+, while the May 21 expansion highlights OpenFit Pro, suggesting Shokz is using HYROX events as a launch and demonstration channel for newer gear. That is an inference based on the two company releases. (prnewswire.com) Shokz’s HYROX partnership page says its open-ear products are designed for running and functional movements, the two demands that define HYROX racing. HYROX describes itself as a standardized fitness race built around running and workout stations. ### What happens next? May 28 is the next visible date in the partnership calendar, when NYU Langone Health HYROX New York opens at Pier 76. (prnewswire.com) HYROX says the event runs through June 7, and Shokz said its expanded partnership presence will be visible there as well as on the six-stop North America gym tour. (hyrox.com) (shokz.com)