Poliform names Marco Spinelli CEO
Italian interiors brand Poliform has appointed second‑generation family member Marco Spinelli as chief executive as the company outlines growth and expansion plans for 2026. The appointment was covered in trade press as an example of family succession shaping strategy in luxury‑adjacent sectors. (wwd.com)
Poliform has named Marco Spinelli chief executive officer, putting a second-generation family member in charge of the Italian interiors brand’s next growth phase. (wwd.com) Spinelli, 42, succeeds Giovanni Anzani, one of the founders who helped build Poliform from a family workshop into a global design company. Spinelli told Women’s Wear Daily that the first months of 2026 were positive for the business. (wwd.com) The company said sales rose 5 percent in 2025, and Spinelli outlined more store openings in 2026, including Rome, Madrid and Seoul. Poliform’s Dubai store is already open and operating, he said. (wwd.com) The leadership change lands as Poliform pushes further beyond its home market with retail expansion and a new flagship in Milan’s Piazza della Scala. Il Sole 24 Ore said the store reflects a strategy to present Poliform as a more global brand tied to art, culture, fashion and food. (ilsole24ore.com) The succession also keeps control with the families that founded the business in Brianza. Poliform says Alberto Spinelli, Aldo Spinelli and Giovanni Anzani transformed the original artisan company, established in 1942, into Poliform in 1970. (poliform.it) Italian coverage described the appointment as a handover inside the founding family network rather than an outside management hire. La Repubblica reported that the board framed Spinelli’s promotion as continuity with a shared family and entrepreneurial vision. (repubblica.it) That structure is common in high-end furniture, where brand identity is often tied to founders, long product cycles and tightly controlled distribution. Salone del Mobile’s profile of Poliform said the company still traces its identity to the Brianza furniture district and to the Spinelli and Anzani families’ control. (salonemilano.it) Poliform now enters 2026 with a new chief executive, a 5 percent sales gain behind it and a store pipeline stretching from Italy to South Korea. The handover leaves the company testing whether family succession can scale with global expansion. (wwd.com)
