ChatGPT adds $100 Pro tier
OpenAI introduced a new $100/month ChatGPT Pro plan aimed at heavier Codex and extended-model use, slotting between the $20 Plus tier and enterprise offerings. The move signals a shift toward role-based, workhorse subscriptions for intensive users who need longer sessions and higher coding limits, not just casual experimentation. That pricing change nudges organisations to think in terms of who needs premium AI capacity inside workflows—prompt librarians, automation leads and builders—rather than buying identical seats for everyone. (techcrunch.com)
OpenAI just inserted a new price point into ChatGPT: $100 a month for Pro, with the pitch aimed at people who use Codex every day instead of once in a while. The company says the new tier gives 5 times more Codex usage than Plus and is meant for “longer, high-effort” coding sessions. (openai.com) Codex is OpenAI’s coding agent inside ChatGPT, so this is less like paying for a nicer chatbot and more like paying for a heavier-duty power tool. OpenAI’s developer pricing page says Codex is included across Free, Go, Plus, Pro, Business, Education, and Enterprise plans, which means the fight is now about limits, not access. (developers.openai.com) The old jump was awkward: free, then $8 Go, then $20 Plus, then all the way to $200 Pro. TechCrunch reported that the $200 plan still exists even though OpenAI’s public pricing page no longer lists it, so the new $100 tier fills the middle instead of replacing the top end. (techcrunch.com) (openai.com) OpenAI’s own help page now draws a sharp line between the plans. It describes Plus at $20 as “lighter use” for selected projects during the week, and Pro at $100 as “built for real projects” with a much higher allowance for Codex and Deep Research. (openai.com) That wording tells you what changed inside ChatGPT over the last year: coding work has become a product category of its own. CNBC reported that Codex run-rate revenue was above $2.5 billion in February 2026 and had more than doubled since the start of the year, which helps explain why OpenAI is carving out a separate lane for heavy users. (cnbc.com) The company has been reshaping business pricing around that same idea. OpenAI says that, as of April 2, 2026, ChatGPT Business and ChatGPT Enterprise can use two seat types: a standard ChatGPT seat and a Codex-only seat, instead of forcing every employee onto the same bundle. (openai.com) It also changed how team coding usage is billed. OpenAI said last week that Codex for Business and Enterprise now supports pay-as-you-go pricing, which moves the product closer to cloud software logic: light users get in cheaply, heavy users pay for the compute they actually burn. (openai.com 1) (openai.com 2) That makes the new $100 plan look less like a simple upsell and more like a bridge. A solo developer, startup founder, or automation lead who has outgrown $20 no longer has to jump straight to a $200 individual plan or a full business workspace. (openai.com) (techcrunch.com) The timing also lines up with a more crowded coding-assistant market. VentureBeat noted that Anthropic has been pushing Claude Code aggressively, and OpenAI’s own forum post frames the $100 tier as part of an update made specifically to support growing Codex use. (venturebeat.com) (community.openai.com) So the real change is not just one more subscription button. OpenAI is turning ChatGPT pricing into a ladder for different jobs, with casual chat at one end and people running parallel coding workflows at the other. (openai.com 1) (openai.com 2)
