Billie Eilish album hits chart milestone

Billie Eilish’s *Hit Me Hard and Soft* has now spent 104 weeks on the U.K. Official Albums Chart, according to Official Charts data covering the week ending May 21, 2026. The album, released on May 17, 2024, is listed at No. 32 in its latest week on the tally. Forbes reported on May 23 that the project had reached a new chart milestone during the current album cycle. The album’s long run has overlapped with continued streaming strength and the broader visibility of Eilish’s *Hit Me Hard and Soft* tour and related concert-film release. ### Which milestone can be verified from public chart data? Official Charts shows *Hit Me Hard and Soft* at 104 weeks on the U.K. Official Albums Chart, with a chart run stretching from May 30, 2024, to May 21, 2026. The same page lists the album’s peak at No. 1 and records 61 weeks in the Top 10 and 93 weeks in the Top 20. (officialcharts.com) Forbes did not specify the exact chart position or sales total in the brief item published May 23, but said the album had reached an “important chart milestone.” Publicly available chart data confirms at least one such marker: the album has now crossed the two-year mark on the U.K. albums ranking. (officialcharts.com) ### How big was the album when it first arrived? Official Charts said on May 24, 2024, that *Hit Me Hard and Soft* gave Eilish the biggest opening week of her career in the United Kingdom, with 67,100 chart units in its first seven days. The chart company said that total exceeded the opening posted by her 2019 debut album. (forbes.com) Three songs from the album also entered the U.K. Official Singles Chart in release week, according to Official Charts: “Lunch” at No. 2, “Chihiro” at No. 7 and “Birds of a Feather” at No. 9. Official Charts later said *Hit Me Hard and Soft* finished 2024 as the fifth biggest album of the year in the U.K. (officialcharts.com) ### What do U.S. chart reports show about the same album cycle? Forbes reported on April 25, 2026, that *Hit Me Hard and Soft* had reached 100 weeks on the Billboard 200, becoming Eilish’s fourth project to hit that mark on the U.S. albums chart. The same Forbes report said the album also reached 100 weeks on Billboard’s Top Rock & Alternative Albums and Top Alternative Albums charts. (officialcharts.com) At release in 2024, Billboard reporting cited by other outlets said the album debuted at No. 2 on the Billboard 200 with 339,000 equivalent album units. That opening week was described as Eilish’s biggest by units and traditional album sales. ### Why did Forbes connect the milestone to the current tour era? (forbes.com) Forbes tied the latest milestone to the continuing visibility of the *Hit Me Hard and Soft* era, including Eilish’s concert movie and tour. A separate Forbes report from May 13 said *Hit Me Hard and Soft - The Tour* had become another bestseller iteration of the same project in the U.K. (rollingstone.com) The May 23 Forbes item also referenced Eilish’s ongoing “Hit Me Hard And Soft: The Tour” and cited an October 9, 2025, date at Kaseya Center in Miami. Forbes framed the album’s chart endurance as part of the same commercial cycle rather than as a standalone catalog spike. (forbes.com) ### Where does the album stand now? Official Charts currently lists *Hit Me Hard and Soft* at No. 32 on the U.K. Official Albums Chart and at 104 total weeks on the ranking. The album remains one of Eilish’s longest-running chart titles, based on the chart-history page. For readers tracking the next update, Official Charts refreshes its album rankings weekly, and Forbes has continued to publish separate chart-focused items on Eilish’s album and tour releases during May 2026. (forbes.com) (officialcharts.com)