Piaget taps Thai star
Piaget named Thai actor Apo Nattawin as a global ambassador at Watches and Wonders, with social coverage featuring photos that pulled roughly 310 likes and 327 reposts (x.com). The appointment was highlighted in watch‑industry social posts as part of the event’s celebrity and product storytelling mix (x.com).
Piaget has named Thai actor Apo Nattawin a global ambassador, extending a relationship the Swiss house had already been foregrounding around Watches and Wonders in Geneva. (piaget.com) Piaget’s ambassadors page lists Apo alongside South Korean actor Lee Jun-Ho and actress Gianna Jun, and ties Apo to the Piaget Polo and Possession lines. (piaget.com) Watches and Wonders Geneva 2026 opened on April 14 and runs through April 20 at Palexpo, with 65 exhibiting brands, making the fair the main annual stage for luxury-watch launches and celebrity appearances. (watchesandwonders.com) Piaget is using that stage this year to push product and image together. The fair’s official brand page says Piaget is unveiling a reinvented Piaget Polo collection, while trade coverage says the 2026 releases also lean on stone dials and jewelry-forward designs. (watchesandwonders.com) (swisswatches-magazine.com) Apo gives Piaget reach into a younger Southeast Asian fan base at a moment when luxury watch brands are treating actors, singers and online fandoms as part of the launch strategy, not just the afterparty. Piaget’s own site describes him as a Thai actor whose popularity accelerated after “KinnPorsche” and “Man Suang.” (piaget.com) That shift had been building for at least two years. Men’s Folio reported that Apo attended Watches and Wonders Geneva 2024 for Piaget as a Friend of the Maison and was elevated to global ambassador shortly afterward in mid-April 2024. (mens-folio.com) Apo, born on February 24, 1994, is best known internationally for “KinnPorsche” in 2022 and the 2023 film “Man Suang,” credits that helped turn him into one of Thailand’s most exportable luxury-facing actors. (imdb.com) (wikipedia.org) Piaget has been pairing him most visibly with the Piaget Polo, the sport-luxury line the company says dates to 1979 and remains central to its men’s watch offer. Current United States pricing on the Piaget site starts at $13,700 for a steel Piaget Polo Date and reaches $93,000 for a Piaget Polo 79 in white and yellow gold. (piaget.com 1) (piaget.com 2) The appointment also fits Piaget’s broader ambassador mix. The brand is balancing entertainment names from Thailand and South Korea with fashion figures such as Ella Richards as it sells watches and jewelry through personality as much as mechanics. (piaget.com) For Piaget, the message in Geneva is straightforward: put new Polo watches on the booth floor, put Apo in front of the cameras, and let the ambassador program carry the story beyond the fairgrounds. (watchesandwonders.com) (piaget.com)
