Alicia Keys surprises Grand Central
Alicia Keys performed a surprise career‑spanning set on the steps of Apple’s Grand Central flagship to kick off Apple’s global 50th‑anniversary events on March 15 — the intimate stunt turned the retail space into a pop‑up concert venue [](https://iphoneincanada.ca/2026/03/15/apple-celebrates-50th-anniversary-with-alicia-keys-at-grand-central). Apple says this is the first of multiple store events planned worldwide for March .
[Apple said]apple.com the surprise performance occurred on March 13, 2026 and served as the kickoff to monthlong 50th‑anniversary gatherings across Apple retail locations. The Apple Grand Central store was closed earlier that day for "special activity"9to5mac.com, and the space was converted into a temporary concert venue complete with staging, lighting and Keys’ signature pink grand pianocreators.yahoo.com. Alicia Keys delivered a compact, career‑spanning set that included hits such as "Fallin’" and "You Don’t Know My Name"creators.yahoo.com; Apple’s newsroom noted Keys is a 17‑time Grammy Award winner.apple.com Tim Cook appeared to greet Keys onstage during the eventapple.com, and coverage identified other senior Apple leaders—Greg Joswiak, Deirdre O’Brien and John Ternus—among those in attendance.creators.yahoo.com Apple highlighted that the iPhone 17 Pro was used to "bring the energy and intimacy" of the moment to life at the storeapple.com, and the company pointed to Keys’ prior Apple collaborations, including early Spatial Audio releases on Apple Music and the 2024 Apple Vision Pro piece "Alicia Keys: Rehearsal Room."apple.com Publishers covering the event described the Grand Central stop as the first of multiple in‑store gatherings Apple will host through March, ahead of the company’s 50th birthday on April 1, 2026.livemint.com
