UJU HOLDING releases 2026 interim results

UJU HOLDING said on September 1 that it had released its 2026 interim results, giving investors a fuller look at how the Hong Kong-listed digital marketing group is trying to widen its business mix while tying more of its operations to AI and overseas expansion. The company reported first-half revenue of RMB 4.89 billion, down 2.6% from a year earlier, while gross profit rose 17.2% to RMB 179.4 million. (www1.hkexnews.hk) Profit before income tax increased 30.7% to RMB 110.7 million, and profit attributable to owners of the company rose 25.2% to RMB 82.9 million. The results were filed in an unaudited interim announcement on HKEXnews on August 31 and then amplified in a September 1 company press release that framed the period around “synergistic development” and the “Reengineering UJU Overseas” strategy. (www1.hkexnews.hk) That language was echoed in an X post that circulated in business discussions over the past 48 hours. ### Why did profit rise when revenue fell? UJU HOLDING’s interim filing showed a familiar split: lower top-line revenue but stronger profitability. Revenue for the six months ended June 30, 2026 was RMB 4.89 billion, versus RMB 5.02 billion a year earlier, while gross profit climbed to RMB 179.4 million from RMB 153.1 million. (www1.hkexnews.hk) Profit attributable to owners rose to RMB 82.9 million from RMB 66.3 million. The company did not reduce the period to a single one-line explanation in the filing excerpt available through HKEXnews, but the numbers indicate that margins improved even as sales dipped. The press release separately said the online marketing solutions business recorded gross billing of about RMB 8.22 billion and described the core business fundamentals as stable. (www1.hkexnews.hk) ### What businesses does UJU now say it operates? UJU HOLDING said it has now established six core business units. They are online marketing solutions, overseas business operator, integrated services for user growth and creative content, integrated influencer ecosystem and one-stop local life solutions, traffic monetization services for small and medium-sized developers, and AI token operation and distribution services. (www1.hkexnews.hk) That six-part structure did not appear for the first time this week. In a June 16 release on first-quarter operating data, the company said it had already formed six core business units and described itself as moving toward a “full-chain digital ecosystem operations group.” (www1.hkexnews.hk) ### Where does AI fit in this update? The interim results announcement said AI “has become the core driving force” of the industry’s shift toward technology-driven and refined value-based operations. The filing said that shift was affecting the industry ecosystem, technological applications and business paradigms. (www1.hkexnews.hk) The company had made a similar point in June, when it said several key operating indicators in the first quarter were driven by AI technology. That earlier release also said UJU was accelerating team changes into roles such as prompt and AI imagery trainers inside its user-growth and creative-content business. (prnewswire.com) ### What is “Reengineering UJU Overseas”? The September 1 press release said the long-term strategy of “Reengineering UJU Overseas” was progressing steadily and was expected to open up new medium- to long-term growth opportunities. (www1.hkexnews.hk) The filing itself said Chinese enterprises expanding overseas had entered what it called a more mature cycle driven by “branding and content.” The same filing said competition in overseas expansion now depends more on native content, cultural narratives and localized brand perception, with short videos, short dramas and webnovels described as early vehicles for brand globalization. (prnewswire.com) ### What concrete operating details did the company disclose? The September 1 release said UJU secured 181 new customers during the reporting period and broadened its industry coverage across internet services, gaming, finance and e-commerce. The company also said it continued to deepen partnerships with core customers and expand its portfolio of media channels. (prnewswire.com) The next formal checkpoint for investors is the company’s subsequent exchange filings tied to the second half of 2026 and its full-year results cycle. (www1.hkexnews.hk) For now, the most complete public document is the HKEXnews interim results announcement for the six months ended June 30, 2026, alongside the September 1 company release that set out the AI and overseas-expansion framing. (prnewswire.com)