Apple speeds product push
Apple plans more than 15 product releases this year—ranging from a foldable iPhone and M5 Mac hardware to a Siri-like chatbot and business-focused iPhone app—and has quietly shifted its hardware mix (including reportedly discontinuing the Mac Pro). The company also hired ex‑Google VP Lilian Rincon to lead AI product marketing, signaling a stronger enterprise and AI commercial push. (glavnoe.in.ua) (x.com)
Apple removed the Mac Pro from its online store and pulled the $6999 configuration, a move Bloomberg says follows a 2023 last update and leaves no future Mac Pro models planned. )) Apple also discontinued the Mac Pro Wheels Kit that had been sold as a $699 accessory, a deletion MacRumors reported the same week as the product removal. )) Lilian Rincon will join Apple from Google to run product marketing for the company’s AI efforts after nearly a decade at Google, where she led Shopping and assistant-related teams, Reuters and MacTech report. )) Apple’s own March 11, 2026 product release showed the company is already shipping M5-based Macs, including MacBook Air and MacBook Pro models announced on that date. )) Industry trackers and analysts are flagging a potential September 2026 debut for Apple’s first foldable iPhone and models targeting higher volumes, with Bank of America’s research note projecting roughly 20 million foldable-unit sales in an early cycle. )) Coverage aggregators noted Apple’s recent software cadence alongside the hardware shuffle—MacRumors highlighted an iOS 26.4 rollout and the company’s WWDC 2026 dates as part of a concentrated push this quarter. ))
