Reformer Pilates Surge
Reformer Pilates is surging — studio openings and premium home equipment sales are booming, with roughly 12.9 million Americans now able to do studio‑style workouts at home. Fans praise its strength and posture benefits; critics call it pricey and exclusive — but new, more affordable studio options are popping up in Europe. Case in point: a reformer studio opened minutes from Bordeaux’s main train station offering high‑end classes at accessible prices. (theguardian.com) (forbes.com) (quoifaireabordeaux.com)
Participation in Pilates has risen roughly 40% in the U.S. since 2019, according to industry reporting that tracks the recent surge in demand. (forbes.com) Ken Edelman, CEO of Balanced Body, says an increasing share of customers are buying premium home reformers and hiring instructors for in‑home sessions rather than returning exclusively to studios. (forbes.com) Major franchise activity is translating that demand into physical locations: JETSET Pilates reported 24 studio openings in 2025 and a footprint exceeding 270 studios open or in development. (prnewswire.com) Market analyses put commercial and consumer Pilates‑equipment revenues in the billions, with some reports projecting the reformer market near $7.65 billion by 2025 and continuing multi‑year growth. (dojobusiness.com) The new Bordeaux studio lists its address as 143 rue Georges Bonnac and appeared in local listings at the end of March 2026, positioning itself among a wave of Paris‑region and regional studios expanding outside capital‑centered markets. (lebonbon.fr) Local operators in Bordeaux are advertising lower entry prices—one regional studio network lists classes from €19—underscoring the emergence of cheaper, high‑volume models alongside premium boutique offerings. (pilatespark.fr)
