Netflix spikes Seoul bookings
A Netflix cooking show filmed in Seoul just sent reservations soaring—some featured restaurants have seen bookings jump 303%, with named participants like Jung Ho‑young and Monk Sunjae credited for the surge. (overpassesforamerica.com) That rapid spotlight is turning ‘hidden gem’ Seoul spots into instant hotspots—plan for frantic booking windows if you’re chasing authenticity. (overpassesforamerica.com)
Culinary Class Wars Season 2 premiered on Netflix on December 16, 2025, ran for 13 episodes and concluded with a finale on January 13, 2026. (about.netflix.com)) When CATCHTABLE opened 150 pop‑up reservations in November 2024, nearly 450,000 people attempted to book—about 3,000 people competing for each spot, CATCHTABLE CEO Tei Yong told reporters. (newsday.com)) CATCHTABLE’s post‑season report compared the five weeks after Season 2’s debut with the five weeks before and recorded a sharp uptick in bookings and waitlist registrations for restaurants that participated in the show. (cnbc.com)) Chef Kim Sung‑woon, owner of Table for Four in Seoul, said reservations at his restaurant have roughly tripled following his appearance on the series. (newsday.com)) South Korea’s Ministry of Culture, Sports and Tourism added “food tourism” to its 2026 strategy in December, citing increased international interest linked to the Netflix program. (cnbc.com)) Season 2 debuted at No. 1 on Netflix’s Global Top 10 (Non‑English) list and remained on that chart for five consecutive weeks, and Netflix has confirmed a third season of the show. (newsday.com))
