Frieze London 2025 Review
Frieze London 2025 emphasized digital and mixed media, with more installations using AR/VR and generative AI Art Review | Frieze London 2025. Sustainability was also a key theme, with artists using recycled materials to address climate change. The fair expanded its roster with artists from underrepresented regions, reflecting a decentralization of the art world.
Frieze London was founded in 2003 by Amanda Sharp and Matthew Slotover, originating from their contemporary art magazine launched in 1991. The fair drew approximately 90,000 visitors from 108 countries in 2025, highlighting London's significance as a global art hub. Its founding coincided with the rise of globalization and expansion of the international art market. Frieze has expanded to include Frieze Masters, Frieze New York, Frieze Los Angeles, Frieze Seoul, and Frieze Abu Dhabi. Frieze Masters focuses on art created before 2000, providing a contrast to contemporary art. The fair has become a key event in the global art calendar, attracting collectors, curators, artists, and enthusiasts. Sustainability initiatives included galleries pledging 10% of selected artwork sales to the Gallery Climate Coalition (GCC). This fundraising effort supports GCC's mission to reduce carbon emissions in the art world by 50% by 2030. Frieze organizers reduced carbon emissions by 60% in 2019 by using Green-D, a waste vegetable oil. Several artists shaped Frieze London 2025, including Michelle Uckotter, Alex Margo Arden, and Christelle Oyiri. The Fluxus–CPGA Prize at Frieze London went to Daiga Grantina. Claudia Alarcón & Silät, an Indigenous Wichí collective, marked the first Latin American representation in the fair's main section since 2013.
