Macy's Flower Show returns to Herald Square

Macy’s Flower Show reopened at Herald Square on Thursday, turning the flagship’s main floor into a free floral installation that runs through May 10. (macysinc.com) The 2026 show is the event’s 51st edition, and Macy’s says this year’s theme, “Homegrown,” is built around America’s gardens, regional botanicals and visual storytelling. Time Out reports the New York run lasts from April 23 to May 10. (macysinc.com) (timeout.com) Inside the store, visitors can see greenhouse-style planters, stained-glass garden panels, sculptural fabric birds and yarn-wrapped trees. Macy’s says the displays also include branded installations from Valentino Beauty and Effy Fine Jewelry. (timeout.com) (macys.com) The show lands as Macy’s keeps using Herald Square for large seasonal events that bring shoppers into its best-known store. The company said the Flower Show is part of its year-round “Celebrations Start at Macy’s” campaign. (macysinc.com) This year’s edition also ties the floral displays to the wider U.S. semiquincentennial cycle ahead of America’s 250th birthday in 2026. Time Out says Macy’s describes “Homegrown” as a celebration expressed through flowers, fiber and traditional handicrafts. (timeout.com) (macysinc.com) At Herald Square, Macy’s says thousands of flowers fill the historic main floor during store hours, and an interactive map includes an audio tour for the installation. The company is also scheduling related events, including beauty demonstrations and a Friends & Family fashion event on Saturday, April 25. (macys.com 1) (macys.com 2) The New York show is no longer limited to a single week. Macy’s and Time Out both list the 2026 dates as April 23 through May 10, and Macy’s has added a separate pop-up version at its State Street store in Chicago from April 16 through May 10. (macysinc.com) (timeout.com) For anyone heading to Midtown this week, the practical detail is simple: the flowers are back at Herald Square now, admission is free, and the displays stay up until Sunday, May 10. (timeout.com) (macys.com)