PwC India Standardises Services

PwC India is weighing a new model to make its consulting services look and work the same across regions. (livemint.com) The proposal is part of a wider PwC blueprint to standardise consulting work across its global network, where national firms often operate separately even when they share the same brand. City AM reported on April 14 that the plan is meant to reduce the “disjointed” service multinational clients can get when several country teams work on one project. (cityam.com) The draft model would align service offerings, push teams onto shared technology platforms and expand the use of shared staff in lower-cost locations, with India identified as a primary hub. PwC UK also told staff this month that it would merge its risk and consulting divisions as part of the same global alignment effort. (cityam.com) PwC is making the change as consulting demand has softened and clients are buying more artificial-intelligence work that can be packaged, repeated and delivered faster. On PwC’s global AI services page, the firm says companies now want AI rolled out across markets, regulations and cultures with common tools and governance. (livemint.com) (pwc.com) India already sits near the center of that shift inside PwC. In a May 7, 2025 interview, global advisory leader Damir Maras told The Economic Times that India had become “central” to scaling managed services, technology-led transformation and end-to-end consulting across the firm. (economictimes.indiatimes.com) The same interview said advisory generated $23 billion of PwC’s $55 billion global revenue and employed nearly 130,000 people worldwide. Maras said PwC had been pushing a “One Consulting” model that combines management consulting, technology consulting, data analytics and cloud work. (economictimes.indiatimes.com) PwC India says it has been moving in this direction for some time. The Economic Times reported that Sanjeev Krishan, chairperson of PwC in India, said the Indian unit adopted the One Consulting model two years earlier, while an IDC note on PwC’s 2024 analyst day said the firm had already consolidated risk, digital engineering, and business-and-technology consulting practices. (economictimes.indiatimes.com) (pwc.com) That structure still runs into a basic PwC constraint: the firm is a network of local partnerships, not a single global corporation. City AM said that makes common standards harder to impose because tax rules, local regulations and national laws differ from country to country. (cityam.com) PwC’s bet is that a more uniform model will let its India teams do more of the repeatable work behind global transformation projects without forcing clients to manage separate country playbooks. The question now is how far the network can standardise before local rules push the model back toward fragmentation. (livemint.com) (cityam.com)