MobileMoxie: Google discovery drives 50%

- MobileMoxie argued on X that Google discovery accounts for roughly half of app discovery searches, so developers should optimize for search as much as store listings. - The tweet included a short video and said search discovery now surpasses store browse, emphasizing index signals over listing polish for discovery. - That shifts growth focus from creative-only work toward keyword indexing and search-weighted metadata optimization. (x.com)