Ferrari’s $650K Electric

Ferrari’s first fully electric model is now being discussed as a roughly €550,000 car, or about $647,000, ahead of its May 2026 premiere in Rome. (bloomberg.com) Bloomberg reported on April 21 that Ferrari had settled on a preliminary price of about €550,000, with the final figure still able to move by about 10% either way, and said Ferrari declined to comment. Reuters had reported in June 2024 that Ferrari’s first electric car would cost at least €500,000. (bloomberg.com) (swissinfo.ch) Ferrari has already identified the model publicly. In its 2025 annual report filed on February 19, 2026, the company said the car is the Ferrari Luce and described a three-phase launch that began in October 2025, continued with an interior reveal, and included the model-name announcement in February 2026. (ferrari.com) (sec.gov) Ferrari first showed the production-ready chassis and core components for the car at its Capital Markets Day on October 9, 2025. The company said then that the Elettrica would be its first full-electric model and part of a “multi-energy strategy” that keeps internal-combustion, hybrid, plug-in hybrid, and battery-electric cars in the lineup. (ferrari.com) The engineering pitch is not a stripped-down battery swap. Ferrari said the car uses an underfloor battery layout, more than 60 patented proprietary solutions, and a chassis and bodyshell made with 75% recycled aluminum, with the battery modules concentrated low in the car to cut the center of gravity. (ferrari.com) Ferrari has also spent on the factory side. The company inaugurated its new e-building in Maranello on June 21, 2024, and said the plant would produce internal-combustion cars, hybrids, and Ferrari’s first electric model. (ferrari.com) The price puts the Luce above Ferrari’s own recent averages. Reuters reported in June 2024 that Ferrari’s average sale price in the first quarter of 2024 was about €350,000 including extras, while the first EV’s reported base price did not include personalization that can add another 15% to 20%. (cnbc.com) (gmanetwork.com) Ferrari is not alone in treating electrification as a top-end offering. Reuters’ 2024 report noted that the company was pressing ahead even as mass-market electric vehicle makers were cutting prices, and Ferrari’s approach has been to sell scarcity, customization, and performance rather than volume. (swissinfo.ch) The next hard checkpoint is close. Motor1, citing the Bloomberg pricing report, said the Luce is due to premiere on May 25, and Ferrari’s own filings show the model has already moved from rumor to named product with a staged rollout. (motor1.com) (sec.gov)