Circular Online flags circularity barriers

- Circular Online published a feature arguing the circular economy is held back by fragmented collection systems, weak incentives and misaligned business models. - The piece highlights structural obstacles—collection fragmentation, poor incentives and business‑model mismatch—that make sustainability claims hard to operationalise for companies. - That pressure is pushing buyers toward packaging claims tied to concrete operational gains like reduced material use or improved logistics. (circularonline.co.uk)