Eggoz launches Protein Plus eggs 7g

Eggoz has launched Protein Plus eggs in India, a new product the company is marketing to consumers looking for higher-protein everyday food options. The launch was reported on May 21 by The Economic Times and on May 22 by SME Street, which said the rollout had begun across Delhi NCR, Bangalore and other cities. Eggoz said the product contains 7 grams of protein per egg and is aimed at fitness-conscious consumers, including gym-goers and people focused on recovery. ### What exactly is Eggoz selling? Eggoz is selling a branded shell egg product called Protein Plus Eggs. The company described it as part of its nutrition portfolio and said it is targeting consumers who already use eggs as a routine source of protein in daily diets. The 7-gram claim is the central selling point. (economictimes.indiatimes.com) Eggoz said the eggs are designed for consumers seeking “fitness-focused and functional everyday food choices,” according to the reports. The company’s own website describes Eggoz as a nutrition-focused egg brand and says its eggs are positioned around freshness, traceability and feed-led nutrition. ### Why is the company emphasizing protein now? The Economic Times report said Eggoz is pitching the product at a time when fitness-conscious consumers and gym-goers often eat multiple eggs a day. SME Street similarly said the product is aimed at demand for fitness nutrition and functional foods. That framing fits Eggoz’s broader brand position. (economictimes.indiatimes.com) The company website says Eggoz focuses on “clean” and traceable eggs, while other recent coverage has described the company as expanding beyond commodity egg sales into differentiated nutrition products. ### Where is the rollout happening? Delhi NCR and Bangalore were named in reports as part of the initial rollout. (economictimes.indiatimes.com) SME Street said the launch is being expanded across those cities and other urban markets, while The Economic Times said Eggoz planned a wider rollout across platforms and cities. The company has not, in the material reviewed, published a full city-by-city launch list. (smestreet.in) But the reports indicate the product is entering multiple Indian urban markets this month rather than being limited to a single test location. That is an inference from the rollout descriptions in those reports. (economictimes.indiatimes.com) ### How does this fit Eggoz’s broader business? Eggoz has been building itself as a branded egg and egg-products company rather than a generic supplier. The company website emphasizes orange-yolk eggs, feed composition and freshness claims, and recent third-party profiles describe Eggoz as a Gurugram-based startup founded in 2017. Tracxn said Eggoz had raised $37.8 million over 10 rounds as of February 2026, while a 2025 funding report said the company had raised $20 million in a Series C round led by Gaja Capital. (economictimes.indiatimes.com) Those figures help explain why Eggoz is adding more specialized products as it tries to grow in India’s branded protein and grocery market. ### What should readers watch next? May 2026 is the key near-term milestone because that is when the rollout began, according to the published reports. (eggoz.com) The next concrete signal will be whether Eggoz discloses more cities, retail partners or platform availability for Protein Plus eggs in the coming weeks. (tracxn.com) Delhi NCR, Bangalore and other unnamed urban markets are the places to watch first, based on the launch reports. Any next update is likely to come from Eggoz’s official channels or from follow-up trade coverage tracking distribution and product availability. (economictimes.indiatimes.com)