90s Minimalism Resurgence

Inspired by Carolyn Bessette-Kennedy, '90s minimalism is trending: think silk maxis, elevated basics, and chic accessories 21. Capsule neutrals are in for pre-fall 22.

The clean, unfussy aesthetic of '90s minimalism offers a respite from trend overload and maximalist styles. The focus is on quality over quantity, with investment pieces that stand the test of time. Designers like Calvin Klein and Helmut Lang championed this pared-down approach in the '90s. Their influence is evident in the current collections of brands like The Row and Totême. This resurgence also reflects a broader cultural shift towards conscious consumption. Consumers are increasingly seeking timeless, versatile pieces that can be styled in multiple ways.

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