ASAPP rolls out enterprise support agents

ASAPP said April 27 it added five artificial intelligence agents to its Customer Experience Platform to run enterprise customer service end to end. (markets.businessinsider.com) The New York company said the agents cover the contact-center workflow from finding automation opportunities to building, testing, monitoring and tuning deployed systems. (cmswire.com) (markets.businessinsider.com) ASAPP named the five tools Discovery Agent, Developer Agent, Simulation Agent, Insights Agent and Optimization Agent. The company said they are natively integrated inside CXP rather than sold as separate point products. (cmswire.com) (asapp.com) In plain terms, ASAPP is pitching software that does more than answer a customer’s question. It also decides where automation should be used, generates workflows from text instructions, tests them against edge cases and keeps adjusting them after launch. (cmswire.com) That matters because many contact centers already have chatbots or assist tools, but still rely on human teams to wire systems together, review failures and update flows. ASAPP’s pitch is that the hard part is operating artificial intelligence safely in production across long, multi-step interactions. (asapp.com) (cmswire.com) The company tied the launch to customer results from Fortune 100 deployments already running on CXP. ASAPP said those customers have seen average return on investment of 330%, average annual savings of $9.8 million, a 12-point customer-satisfaction lift and a 72% reduction in resolution time. (asapp.com) This is the second major step in ASAPP’s platform push in six months. The company launched CXP on November 19, 2025, saying the platform would orchestrate autonomous agents across voice and digital channels with governance, compliance and application programming interface integrations. (asapp.com) Industry analysts had already framed that November launch as a shift away from standalone conversational tools. A January 8, 2026 report from 451 Research said ASAPP was positioning CXP as a control layer above contact-center, customer-relationship-management and back-end systems. (asapp.com) ASAPP was founded in 2014 and is led by Chief Executive Officer Priya Vijayarajendran. According to the same 451 Research report, the company’s reference customers include American Airlines, DISH, Ernst & Young and JetBlue, and it has raised about $325 million. (asapp.com) The new launch leaves ASAPP arguing that enterprise support software should be judged less by a single chatbot answer than by whether it can keep making correct decisions across thousands of customer contacts. (asapp.com)