Fleur du Mal sportswear drop
Lingerie brand Fleur du Mal released a sportswear line that mixes lace-trimmed lingerie shapes with active pieces like catsuits, bras and leggings available online now, blending intimates and athleisure in one drop (x.com). The launch was called out alongside other recent designer drops in a social roundup, signaling designers are extending bedroom silhouettes into everyday movement-focused clothing (x.com).
Fleur du Mal has launched its first activewear line, adding sports bras, leggings, track pants and a shaping catsuit to its lingerie business. (wwd.com) The New York brand’s founder, Jennifer Zuccarini, told Women’s Wear Daily the 16-piece Fleur du Mal Sport collection debuts Wednesday, April 8, and is sold only on the company’s website. Prices run from $88 for the Le Stretch Lace Sports Bra to $395 for the Warm Up Jacket. (wwd.com) Fleur du Mal’s own storefront describes the drop as an “activewear capsule” with sculpting leggings, sports bras, track pants and shorts. The site says the pieces pair “technical performance” fabrics with the label’s usual lace and lingerie detailing. (fleurdumal.com) Zuccarini founded Fleur du Mal in 2012 as a luxury lingerie, ready-to-wear and swim brand that “takes a fashion approach to lingerie, and applies a lingerie language to fashion,” according to the company’s About page. The sportswear launch extends that formula into workout clothing instead of dresses, bras and bodysuits. (fleurdumal.com) Women’s Wear Daily reported that the sport line had been in development for about two years after customers and friends repeatedly asked the brand for activewear. Zuccarini said the collection uses bra-size sports bras, four-way stretch jersey with Lycra, lightweight nylon, pima cotton and the brand’s Le Stretch lace. (wwd.com) The collection keeps several silhouettes close to the brand’s lingerie business instead of standard gym basics. Women’s Wear Daily highlighted corset-detailed jackets and track pants, while Hypebae pointed to balconette necklines, lace inserts, lace leggings and bodysuits. (wwd.com) (hypebae.com) That design choice places Fleur du Mal inside a wider fashion push to make intimates visible outside the bedroom. On its homepage, the company says lingerie has evolved from corsets to “intimates-as-outerwear,” including slip dresses, bustier tops, pajama dressing and visible thongs. (fleurdumal.com) The new line is online now, with the brand promoting “barre to bar” styling as part of the pitch. For Fleur du Mal, the gym is now another place to wear lace. (fleurdumal.com)
