Chainsmokers to play Final Four

The Chainsmokers, the Grammy-winning electronic music duo, are set to perform during the men’s Final Four broadcast as part of TNT and CBS Sports’ Capital One Tournament Central coverage in 2026. This marks a continuation of the networks’ efforts to blend sports and entertainment, enhancing the viewer experience during one of college basketball’s most-watched events. The duo, known for hits like "Closer" and "Don't Let Me Down," will bring a high-energy performance to the broadcast, aiming to capture the excitement of the tournament’s semifinal and championship games. (ncaa.com) In addition to The Chainsmokers, the March Madness Music Festival will feature the Zac Brown Band as part of the live coverage surrounding the Final Four. This annual festival, held in conjunction with the NCAA tournament, traditionally draws thousands of fans to free concerts in the host city, amplifying the celebratory atmosphere of the event. The Zac Brown Band, a multi-platinum country music group, is expected to perform at an outdoor venue near the tournament site, offering fans a mix of genres to complement the basketball action. (cbssports.com) The inclusion of major musical acts like The Chainsmokers and Zac Brown Band reflects a broader trend in sports broadcasting to integrate pop culture and live entertainment into marquee events. TNT and CBS Sports have partnered with the NCAA for years to elevate the Final Four’s appeal, with past events featuring artists such as Imagine Dragons and Kendrick Lamar. This strategy not only boosts viewership but also targets younger demographics, with the 2023 Final Four broadcast averaging 14.7 million viewers across platforms, according to Nielsen data. (ncaa.com) The NCAA and its broadcast partners have faced some criticism in the past for focusing on entertainment over the core athletic competition, with some fans arguing that such integrations can distract from the games themselves. However, NCAA officials have defended the approach, stating that music and cultural events enhance the overall fan experience and celebrate the host city’s unique identity. For 2026, the Final Four is slated to take place in a yet-to-be-announced location, with organizers promising a seamless blend of basketball and entertainment. (cbssports.com) Looking ahead, TNT and CBS Sports are expected to announce additional performers and events closer to the 2026 tournament date, building anticipation for both the games and the surrounding festivities. The networks will also finalize the broadcast schedule, including specific times for The Chainsmokers’ performance during Tournament Central segments. Fans can anticipate streaming options and behind-the-scenes content via the NCAA’s digital platforms, ensuring accessibility for those unable to attend in person. (ncaa.com)