Lifecycle Debuts Telco AI Platform at MWC

UK-based Lifecycle Software, a BSS provider founded in 1995, is targeting the multi-billion dollar MVNO market with its new platform. The company, now under the leadership of CEO Liz Parry, aims to help these virtual operators launch faster and operate more efficiently by automating many of the complex back-end processes. The NEXUS® IQ platform is an evolution of the company’s existing Customer Value Management (CVM) offerings. It integrates artificial intelligence models from technology partner SourseAI to analyze customer data like demographics, tenure, and churn probability to create hyper-personalized marketing offers. One of the core features is an AI-powered "Next Best Offer" engine. This tool is designed to move beyond generic campaigns, allowing carriers to automatically present tailored upsell, cross-sell, and retention offers based on real-time user behavior and predictive analytics. The platform also embeds AI "copilots" directly into its CRM to assist service agents. These tools streamline data retrieval and automatically surface customer trends and value scores, aiming to provide deeper insights into subscriber behavior and preferences for more effective support. Lifecycle's move comes as the telecom industry increasingly turns to AI to boost revenue and efficiency. Competitors in the AI-driven CVM space include platforms like Exacaster, Flytxt, and Covalense Digital's Csmart, all of which aim to turn fragmented customer data into actionable, personalized engagement strategies. The partnership with SourseAI is critical, bringing proven AI models to the platform. SourseAI's technology focuses on predicting business performance and detecting customer "exit signals" to trigger instant win-back offers, a capability that has reportedly reduced churn by 47% for one Australian mobile operator.