Virtual fitness market outlook

A new market forecast says virtual fitness could grow from $34.23 billion in 2025 to $423.71 billion by 2035. (businessupturn.com) The projection comes from research firm SNS Insider, which put the market’s expected annual growth rate at 28.6% from 2026 through 2035. The same report valued the United States segment at $12.87 billion in 2025 and projected it at $159.34 billion by 2035. (businessupturn.com) Virtual fitness usually means workout classes, coaching, and training plans delivered through phones, laptops, tablets, or smart televisions instead of a gym floor. SNS Insider said growth is being driven by connected fitness platforms, faster mobile streaming, and lower-cost home workouts. (snsinsider.com, businessupturn.com) The forecast lands as wellness spending keeps expanding well beyond gyms and exercise apps. McKinsey said the global wellness market has reached $2 trillion a year, while the United States market is worth about $500 billion and growing as much as 10% annually. (mckinsey.com) The report also points to a shift in who pays for digital exercise. It says United States growth is being supported by premium subscriptions, employer wellness programs, and insurer tie-ins rather than only direct consumer purchases. (businessupturn.com) Large insurers already market fitness benefits that blend in-person and at-home options. Aetna says many Medicare Advantage members get SilverSneakers access, including online classes, and UnitedHealthcare says many Medicare Advantage plans include its Renew Active program for gym and home fitness. (aetna.com, uhc.com) Cigna markets employer wellness programs that include coaching, mental health support, and incentive-based engagement tools for workplace health plans. That helps explain why virtual fitness is increasingly being sold through benefits departments as well as app stores. (cigna.com) Forecasts like this are not audited results, and market research firms often use broad definitions that can make categories look larger over time. SNS Insider’s older public page for a virtual fitness report had projected the market at $151.35 billion by 2032 from a 2023 base of $16.03 billion, showing how estimates can shift with new base years and assumptions. (snsinsider.com) What happens next is less about whether people will stream workouts and more about whether employers, insurers, and subscribers keep paying for them at scale. That is the bet underneath the $423.71 billion number. (businessupturn.com)