Real Madrid app growth

Real Madrid’s fan app grew active users by more than 150% after its relaunch, giving the club a concrete result from a three-year digital overhaul. (softtek.com) Softtek said March 30, 2026, that it rebuilt three core products for the club: the Fan App, realmadrid.com, and a dedicated Santiago Bernabéu portal. Real Madrid said in October 2025 that the partnership began in 2022 and had already been renewed after three years. (softtek.com) (realmadrid.com) The app now bundles live Realmadrid TV, real-time match coverage, player profiles, merchandise links, and direct access to the club store. Softtek said the relaunched app holds a 4.5-star rating across app stores. (softtek.com) Real Madrid’s website is also part of the push. Softtek said realmadrid.com draws more than 8.9 million monthly visitors and posted more than 16% year-over-year growth. (softtek.com) The club has tied that product work to a broader business goal: moving fans onto channels it controls directly. Real Madrid said the Softtek partnership was built to deliver real-time personalized experiences while strengthening digital revenue. (realmadrid.com) The Bernabéu portal shows how that extends beyond media and scores. Softtek said the site lets visitors buy tickets, book VIP experiences, and browse corporate event spaces at the stadium. (softtek.com) José Manuel Peña Arroyo, Real Madrid’s chief technology officer, said Softtek had worked “at every stage of the process,” from product design to technical implementation. Softtek Spain chief executive Doris Seedorf said the project produced closer fan-club interaction and higher commercial conversions. (softtek.com) (palco23.mundodeportivo.com) Third-party coverage in Spain described the app growth as part of a broader shift toward personalized services, heavier use of behavioral data, and a modular system built to handle large traffic spikes. Those reports also said the model is being watched as an example for other sports clubs. (russpain.com) For now, the clearest number is still the simplest one: more than 150% active-user growth in the club’s own app, after a rebuild aimed at keeping more of Real Madrid’s global audience inside Real Madrid products. (softtek.com)