Ship iOS via branch CI/CD
- An engineer detailed a branch-based CI/CD pattern where feature and release branches deploy to TestFlight and internal production flavors while main pushes to public production. - The setup standardizes deploy paths, removes manual steps, and routes branch builds to consistent TestFlight and internal prod flavors for predictable handoffs. - Branch CI/CD reduces manual deploy steps and makes release handoffs repeatable across QA, infra, and release engineering. (x.com)