TripleDart releases SaaS playbook
TripleDart published a 2026 B2B SaaS Marketing Playbook built from $50M of ad spend and practitioner interviews, (martechcube.com) this week. The playbook lays out channel and metric guidance sellers can cite when aligning campaigns with marketing teams.
TripleDart announced (prnewswire.com) the playbook release from Plano, Texas on March 16, 2026. The guide explicitly documents failed experiments, budget pivots, and channel bets while laying out audience mapping, content that converts, distribution channel selection, measurement frameworks, and team-structure playbooks (martechcube.com). TripleDart launched Slate, an AI-powered workflow platform, and is offering a free Slate trial at sign-up to let agencies deploy automated workflows quickly (martechcube.com). The agency states it manages about $15M in monthly ad spend across client accounts (tripledart.com) and highlights work with 100+ SaaS companies on its homepage. (tripledart.com) Latka’s company profile reports TripleDart posted $9.6M in revenue for 2025 and operated with an 87-person team per a CEO interview in November 2024. (getlatka.com) The press release was distributed via PR Newswire on March 16, 2026 (prnewswire.com) and the full playbook is available for download at tripledart.com. (tripledart.com)
