Millet momos built a ₹9 crore empire
Shantanu and Preeti scaled a millet‑based momo business to a reported ₹9 crore valuation and 30+ outlets, swapping refined maida for healthier millets — a viral healthy‑street‑food success story. (x.com)
A review of news and business databases found no independent mainstream profile or corporate filing that links founders named “Shantanu” and “Preeti” to a millet‑momo chain at the scale described in the social post. (thebetterindia.com) A live brand site called milletmomos.com promotes a Hyderabad‑based millet‑momos concept claiming “100% Natural Millets” and “Zero Maida,” but the site lists menu copy and product claims without naming founders, funding rounds, or a verified outlet map. (milletmomos.com) Regional reporting shows multiple independent millet‑momo initiatives: Deccan Herald and Scroll documented Rinchin Jomba’s award‑winning finger‑millet momos in Arunachal Pradesh, and a Gujarat café called Aarambh reported crossing about ₹1 crore revenue in FY25 after adding millet dishes to its menu. (deccanherald.com) By comparison, large momo players underscore the market scale—Wow! Momo has publicly reported roughly 600+ outlets and consolidated revenue near Rs 470–479 crore for FY24, highlighting that a niche millet‑momo operation would be much smaller than national chains. (entrackr.com) Company databases list an unrelated millet brand “All Sow Great” founded by Shantanu and Rutuja Patil out of Barshi, Maharashtra, and Tracxn classifies it as unfunded, indicating the name “Shantanu” appears in millet retail but with different founders and product lines. (allsowgreat.com) Searches did not locate a press release, Registrar‑of‑Companies filing, investor notice, or mainstream business profile that independently verifies the precise ₹9 crore valuation or a 30+ outlet count for a Shantanu–Preeti millet‑momo chain; confirmation would require a named company filing, published fundraising statement, or media interview tied to those figures. (tracxn.com)
