Fans launch streaming push to boost Ariana Grande's 'hate that i made you love me' on iTunes and Spotify

Ariana Grande’s fan base spent the past two days trying to turn online enthusiasm into chart activity for “hate that i made you love me,” with posts on X and Instagram urging followers to buy the single on iTunes and keep it playing on Spotify. Two of the clearest posts came from fan-run accounts, not Grande or Republic Records, and framed the effort as a coordinated push for a strong opening-week position. One post said the song was “aiming for a top 2 debut,” while another circulated a Spotify autoplay link intended to keep streams running. The song itself is new. Ariana Grande released “hate that i made you love me” on May 29 as the lead single from her upcoming album *Petal*, and the official music video arrived on June 1. Rolling Stone reported the single’s release date and said the video was scheduled for June 1, while Billboard and People reported that the video debuted that day and co-starred actor Justin Long. (x.com) ### Which fan posts drove the latest push? An X post highlighted in the social briefing said “hate that i made you love me” was “aiming for a top 2 debut” and told fans to buy the track on iTunes. A second post from another fan account shared a Spotify autoplay link, a common tactic in fan-organized streaming drives meant to keep a song in rotation with minimal manual replaying. The two posts together had about 214 likes, based on the figures in the source briefings. (rollingstone.com) The campaign was described in the source briefings as having appeared within the last 48 hours on X and Instagram. The available evidence points to a grassroots fan effort rather than an official label campaign, with no indication in the sourced material that Grande or her team publicly directed the specific buy-and-stream posts. ### Why are fans focusing on iTunes and Spotify at the same time? (x.com) Spotify and iTunes serve different parts of a chart push. Spotify streams can add volume over time, while iTunes purchases are a direct sales signal that fan communities often try to concentrate in release week. The fan posts reflected both tactics at once: one emphasized buying, the other emphasized autoplay streaming. (x.com) Republic Records and Grande’s own release campaign had already placed the song across major platforms. The official lyric video points listeners to a single landing page for listening and shopping, and Spotify lists the track as an official Ariana Grande release for 2026. ### What is “hate that i made you love me” in Grande’s rollout? May 29 marked Grande’s first single from *Petal*, her upcoming eighth studio album. (x.com) Rolling Stone described the track as the first taste of the album and reported that *Petal* is due on July 31. Billboard likewise described the June 1 video as part of the opening stretch of the *Petal* campaign. (youtube.com) The visual rollout added momentum. People said the music video stars Justin Long, and Variety reported that Christian Breslauer directed the horror-themed clip. Those details gave fans a fresh promotional moment to rally around just days after the single’s release. ### Is there evidence this was an official chart campaign? (rollingstone.com) The sourced material shows fan coordination, not an announced official chart drive. The posts cited in the briefings came from fan accounts, and the language around a “top 2 debut” appears in fan messaging rather than in reporting from Grande’s label or chart companies. June 3 is still early in the song’s first full week after release, and no final U.S. chart result was available in the sourced material reviewed here. (people.com) The next concrete milestones are the continued *Petal* rollout ahead of its reported July 31 release date and whatever chart placements emerge after the opening tracking week. (rollingstone.com) (x.com)