Firmable Raises $14M for AI Sales Platform
AI-native sales platform Firmable has raised a $14M Series A to expand globally. The platform, which automates and orchestrates sales workflows, is notable for its go-to-market strategy that specifically targets agencies and sales teams. This funding highlights investor appetite for tools that directly serve marketing service providers.
The founding team behind Firmable, Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian, previously worked together at Aconex, a construction management software company that was acquired by Oracle for $1.6 billion. Jasper, who co-founded and served as CEO of Aconex, is now a co-CEO of Firmable alongside Perrett. This $14 million Series A round, led by Airtree, builds upon a previous $5.7 million seed round in October 2023, which was also led by the same investor. The new funding is earmarked for international expansion into the United States and further development of its AI agents and proprietary sales data. Firmable's strategy centers on creating its own data asset from the ground up, rather than licensing third-party data feeds. Co-CEO Leigh Jasper has stated that this approach gives their AI agents a "compound advantage," making them more useful and accurate, particularly in markets outside the U.S. that are often poorly served by American-centric data tools. The company has already attracted over 1,000 customers, including major enterprises like CBRE, Monday.com, and Canon, primarily across Australia, New Zealand, and eight other Asia-Pacific markets. Firmable aims to differentiate itself from competitors like Apollo and ZoomInfo by providing more accurate and localized data for these regions. The investment in Firmable reflects a broader trend of significant venture capital interest in AI-native sales and marketing tools. The global market for AI-powered sales tools is projected to grow substantially, with some reports estimating it will reach over $10 billion by 2035, growing at a CAGR of 12.9%. This growth is driven by the increasing demand for data-driven decision-making and efficiency in sales operations. Investor focus is increasingly shifting towards AI companies that have a defensible data moat. Airtree Partner John Henderson noted that Firmable's commitment to building a proprietary data foundation, and then using AI to build agents on top of it, is a key differentiator in a crowded market of AI sales tools.
