Flavor of the City pop-up tasting — interactive beverage sampling (through Sat)

Torani’s pop-up Treat Truck is in San Francisco through Saturday, offering free drink samples built around a taste quiz at Embarcadero Plaza. (thevoicesf.org) The San Francisco stop runs Friday, April 24, from noon to 7 p.m., and Saturday, April 25, from 11 a.m. to 7 p.m. Torani says no ticket is required. (torani.com) Guests start with a short flavor quiz, then get a drink made in either a cold brew or sparkling water base. Torani says the truck also serves the company’s “Flavor of the City” for San Francisco and its 2026 “Flavor of the Year,” Forest Pine, in a dirty soda. (torani.com) The event doubles as the first stop on Torani’s 2026 nationwide pop-up tour. The company said last year’s tour visited San Francisco, New York, Seattle, Austin, Phoenix and Oakland and served more than 10,000 drinks. (torani.com) The San Francisco setting is part of the pitch. Torani says it was founded in North Beach in 1925, when Rinaldo and Ezilda Torre brought syrup recipes from Lucca, Italy, to San Francisco cafes. (torani.com) That history still shapes the brand’s local identity a century later. Torani says its founders helped introduce Italian sodas in the 1920s and the company later created the first flavored latte in the 1980s. (torani.com) The truck adds a few side activities beyond sampling, including a “Flavor Tip Line,” a “Pouroscope,” and social-media giveaways tied to the hashtag #ToraniSipCheck. Torani says giveaway partners include Matcha.com, Peet’s Coffee and Tony’s Chocolonely. (torani.com) For anyone heading down this weekend, the pitch is simple: take the quiz, try the city-specific drink, and see how a 100-year-old San Francisco flavor company wants to introduce its next round of beverages. (thevoicesf.org)