Enterprises Demand Measurable AI Solutions

Enterprises are shifting away from generic AI, seeking tailored solutions that offer clear, measurable returns on investment. This demand empowers IT service firms capable of delivering custom AI applications. The study highlights a 23% greater trust in IT services firms to deliver effective AI, compared to off-the-shelf solutions. This trust stems from the need for AI that directly addresses specific business challenges and integrates seamlessly with existing infrastructure. Cognizant's research indicates a growing preference for AI that can be explained and justified in terms of ROI, moving beyond the "black box" approach. This trend suggests a strategic opportunity for consultants who can bridge the gap between AI capabilities and tangible business outcomes for enterprise clients.