Shokz extends HYROX North America deal

Shokz said on May 21 that it had expanded its partnership with HYROX North America for the 2025/2026 season, extending a tie-up that began in September with race activations and co-branded headphone marketing. The new phase centers on Shokz’s OpenFit Pro product and a six-stop gym training tour across North America, according to a company statement distributed by PR Newswire. The rollout is tied to NYU Langone Health HYROX New York, which HYROX says will run from May 28 to June 7 and draw 50,000 athletes. ### What exactly changed in the partnership? Shokz described the move as an elevation of its existing role as HYROX North America’s official headphone partner for the 2025/2026 season. In September 2025, the companies announced a season-long arrangement spanning 14 races in the United States and Canada through June 2026, built around the launch of the OpenFit 2+ and on-site event programming. The May 21 update adds a larger presence at the New York race and shifts the product focus to OpenFit Pro. (prnewswire.com) The May announcement did not present the arrangement as a brand-new contract. Instead, it framed the New York activation and training-tour schedule as the next stage of the season partnership already in place. (prnewswire.com) ### Why is New York the centerpiece? HYROX’s New York event is one of the largest stops on the circuit. HYROX says NYU Langone Health HYROX New York will be held across two weekends and eight days of racing, from May 28 to June 1 and June 3 to June 7, and calls it the largest HYROX event in North American history. The company says 50,000 athletes are expected. Shokz said its expanded presence at the New York race will be used to introduce OpenFit Pro to athletes and spectators. (prnewswire.com) The company tied that launch to a broader push around performance training and community events rather than to race-day sales alone. (hyrox.com) ### What products are involved now? OpenFit Pro is the product named in the May 21 announcement. Shokz said the headphones would be featured through the New York event and the six-stop training tour. The earlier version of the partnership was built around a different product. (prnewswire.com) In September 2025, Shokz said the HYROX North America deal would introduce the OpenFit 2+ and a HYROX co-branded edition across the season’s 14 races. That makes the current rollout an expansion of the same sponsorship platform, with a new device taking the lead in the closing stretch of the 2025/2026 calendar. That is an inference from the two announcements. ### What is the training tour supposed to do? The most concrete new operating detail is the six-stop gym training tour. Shokz said the tour would run across the continent and accompany its larger HYROX presence, though the PR Newswire release excerpt surfaced in search results did not list all six stops. (prnewswire.com) Shokz said the tour would showcase OpenFit Pro and connect the brand to athletes training for HYROX-style competition. HYROX markets itself as the “world series of fitness racing,” and the partnership language from both companies has emphasized everyday athletes, race preparation and in-person community events. (prnewswire.com) ### What happens next on the calendar? May 28 is the next named date in the rollout. HYROX says NYU Langone Health HYROX New York begins that day and continues through June 7 in New York City. June 2026 is also the endpoint named in Shokz’s original September 2025 announcement for the 14-race North American season. The six-stop tour announced on May 21 is scheduled to run during that same 2025/2026 HYROX season, with Shokz and HYROX using the New York event as the next major public activation. (prnewswire.com) (hyrox.com)