Revolve Launches LA Fashion House
Revolve Group debuted "Revolve Los Angeles," a next-generation fashion house more than 20 years in the making, with a collection inspired by LA's vibrant style. The launch signals Revolve's evolution from online retailer to full-fledged fashion powerhouse. Vuori introduced the AllTheForm™ Legging in black crafted from BlissBlend Form™ fabric with enhanced compression and v-shape waistband for workout-to-daily-wear transitions.
The Revolve Los Angeles debut collection is fronted by model Bella Hadid in a campaign shot by the renowned photography duo Mert Alaş and Marcus Piggott. The line, styled by Carlos Nazario, will be available exclusively on Revolve and its luxury counterpart FWRD starting March 9. Positioned as a luxury label, the collection's pieces range from $200 to $3,500. The designs feature couture-level details like hand-embroidery on semi-transparent jerseys and sculptural straps on bias-cut satin gowns, utilizing materials such as compact Italian knit meshes. This launch is a strategic move for Revolve Group, leveraging over two decades of customer data to expand its portfolio of in-house brands. Co-founders Michael Mente and Mike Karanikolas see the fashion house as an alignment with the company's recent expansion into physical retail locations. Vuori's new AllTheForm™ legging is engineered with BlissBlend Form™ fabric, which was developed to add enhanced compression to the brand's well-known buttery-soft feel. The material, a blend of 74% Polyamide and 26% Elastane, offers four-way stretch and moisture-wicking capabilities. The legging is part of a larger AllTheForm™ collection that also includes a sports bra, support tank, and shorts, all featuring the new compression fabric. The line launched in five colorways, including Azure, Bright Violet, and Mist, in addition to black. Founded by Joe Kudla in 2015, Vuori initially targeted a gap in the premium men's athleisure market before expanding into womenswear. The
