Jacob Elordi for Bleu de Chanel
- Jacob Elordi was announced as the new face of Bleu de Chanel in a social campaign this week. (x.com) - The reveal pulled roughly 561 likes and 21,000 views within hours on the post that broke the news. (x.com) - The rapid engagement shows the brand’s youth-focused push through star casting and social-first rollouts. (x.com)
Chanel named Jacob Elordi the new face of Bleu de Chanel on April 23, putting the 28-year-old actor at the center of its men’s fragrance campaign. (basenotes.com) The full campaign is scheduled to roll out in May 2026 under the name “Bleu De Chanel L’Exclusif,” according to trade and fragrance outlets that published the announcement Thursday. Teaser images released the same day were shot by photographer Karim Sadli. (cosmeticsbusiness.com) (basenotes.com) Elordi is the third ambassador in Bleu de Chanel’s history since the scent launched in 2010. Gaspard Ulliel held the role from launch until January 2022, and Timothée Chalamet took over in 2023. (basenotes.com) The appointment extends a relationship Chanel had already started with Elordi in 2024, when he appeared with Margot Robbie in the Chanel N°5 short film “See You at 5,” directed by Luca Guadagnino. Chanel executive Thomas du Pré de Saint Maur said he first met Elordi on that set. (basenotes.com) (cosmeticsbusiness.com) Chanel described Elordi as embodying “freedom, mystery, magnetism” and a masculinity that mixes “modernity” with “classic elegance,” framing the casting around the house’s usual film-heavy approach to fragrance marketing. Elordi said Bleu de Chanel has “strong ties to cinema.” (cosmeticsbusiness.com) (basenotes.com) That film connection has shaped Bleu de Chanel advertising for years. Ulliel fronted campaigns directed by Martin Scorsese and James Gray, and Chalamet’s run included a campaign directed by Scorsese in 2023. (basenotes.com) (10magazine.com) The timing also lines up with a busy stretch in Elordi’s screen career. Trade coverage tied the Chanel announcement to recent and upcoming projects including *Wuthering Heights*, after earlier turns in *Saltburn*, *Priscilla* and HBO’s *Euphoria*. (cosmeticsbusiness.com) (basenotes.com) For Chanel, the handoff keeps one of its biggest men’s fragrances attached to a current movie star while preserving a line of campaigns built around actors, directors and short films. The next step is the May 2026 release of the full Elordi campaign. (cosmeticsbusiness.com) (basenotes.com)
