NCT WISH drops 'Sticky' MV

NCT WISH released the music video for “Sticky” on April 12, a week before the group’s first full album “Ode to Love” arrives on April 20. (youtube.com) The official video was posted through SMTOWN and NCT WISH’s YouTube channels, where the upload showed 144,348 views about an hour after release. NCT WISH’s official YouTube page also lists “Ode to Love - The 1st Album” for April 20 at 6 p.m. Korea Standard Time. (youtube.com 1) (youtube.com 2) SM Entertainment had already mapped out “Sticky” as part of the comeback rollout. Aju Press, citing the agency, reported on April 2 that teaser materials would include a music video for “Sticky” ahead of the 10-track album release. (ajupress.com) “Ode to Love” is positioned as NCT WISH’s first studio album, not another single or mini album. SM Entertainment’s global store opened preorders across package, jewel case, SMini, Big SMini and WICHU versions with the same April 20 release date. (ajupress.com) (global.shop.smtown.com) That makes “Sticky” the first extended look at the album’s sound before the title track “Ode to Love” lands. The group’s official channel is also running an “Ode to Love HOUSE” series this week as part of the same campaign. (ajupress.com) (youtube.com) NCT WISH debuted in 2023 under SM Entertainment as a six-member group: Sion, Riku, Yushi, Jaehee, Ryo and Sakuya. Aju Press said the group built its early catalog around songs including “Wish,” “Songbird” and “Steady.” (ajupress.com) The “Sticky” video itself leans into a bright, everyday setting rather than a large-scale fantasy concept. Allkpop described the music video as unfolding at a fast-food burger spot in a food court, with the members interacting with a worker and a customer. (allkpop.com) The next marker is April 20, when the full album and its title track are scheduled to drop on major platforms at 6 p.m. Korea Standard Time. Until then, “Sticky” is the lead piece of the group’s album-week rollout. (ajupress.com)