AI Sales Platform Firmable Raises $14M

The funding round was led by Airtree, which also backed Firmable's $9M seed round in 2024. The company was founded in 2023 by Aconex veterans Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian, who previously scaled Aconex to a $1.6 billion acquisition by Oracle. Firmable’s strategy centers on its proprietary dataset, built from the ground up to avoid what it calls "stale, duplicated, and US-centric" data from third-party licensors. The platform uses AI-driven web aggregation and LLMs to continuously refresh its own data on over 3 million companies and 25 million contacts, primarily in the Asia-Pacific region. The platform operates on three layers: the core proprietary data, a system that detects real-time buying signals like leadership changes and funding rounds, and AI agents that automate sales tasks. These agents can enrich CRM records, prioritize accounts, and draft outreach, moving beyond simple data provision to automated execution. This approach positions Firmable against well-funded competitors like Apollo.io and Lusha, arguing its strength lies in superior data accuracy outside of the U.S. While enterprise tools like ZoomInfo dominate the North American market, Firmable aims to leverage its APAC-first data moat as a key differentiator in its global expansion. The move taps into the rapidly growing geospatial analytics market, projected to reach $196.59 billion by 2031. This sector is increasingly shaped by the fusion of AI with location intelligence to automate insights for sales and marketing optimization, supply chain management, and competitive analysis. For sales teams targeting the sports industry, this trend is creating new opportunities. Sports organizations now use geo-location to analyze fan movement within stadiums, trigger targeted promotions to those near concession stands, and deliver personalized content to attendees, enhancing the in-venue experience.