Epicured Acquires Chiyo to Target Women's Health
Epicured, a 'food-is-medicine' company focused on combating chronic disease, has acquired Chiyo, a company dedicated to women's health through nutrition. The acquisition is intended to strengthen and scale Epicured's focus on the women's healthcare market.
- Chiyo, founded by Irene Liu and Jennifer Jolorte Doro, specializes in nutrition programs for various stages of women's health, including fertility, pregnancy, and postpartum recovery, blending Eastern food therapy with clinical science. - Prior to the acquisition, Chiyo had served over 100,000 meals since its launch in 2021 and experienced 300% revenue growth in the last year, expanding its services nationwide. - Epicured's CEO, Richard Bennett, noted that Chiyo's commitment to clinical and culinary quality was a key factor in the acquisition, aligning with Epicured's own focus on medically tailored meals. - The "food-is-medicine" market is a growing sector, with the global women's nutrition market specifically valued at over $50 billion and projected to grow. - Chiyo had previously raised $3 million in a funding round led by Bread & Butter Ventures to expand its digital platform and scale distribution through clinics and practitioner communities. - The acquisition will integrate Chiyo's evidence-based recipes into Epicured's menu, aiming to create a comprehensive nutrition solution that addresses the full spectrum of women's health needs. - This strategic move is designed to make specialized women's nutrition a more accessible and reimbursable component of healthcare in the United States.
