Delta x AmEx: World to Table
Delta and AmEx staged a ‘World to Table’ pop‑up in LA with Chef Kwang Uh’s tasting menu and mungri readings, packaging an international escape into a single culinary event. (x.com)
American Express and Delta’s “World to Table” series has already staged chef‑led activations that travel chefs to U.S. markets for immersive dinners, most recently bringing Peruvian chef Valerie Chang to an East Austin ranch for a cardmember event in October 2024. (hypebae.com)) Creative and production agencies working on the series describe custom, transportive sets—elevated dining platforms, themed pergolas and branded takeaways like customized alpaca‑wool hats—designed to stage a sense of place for Delta SkyMiles American Express card members. (twoeighteen.com)) Chef Kwang Uh, who led the Los Angeles tasting, is the CIA‑trained chef behind Baroo and is widely noted in coverage for a fermentation‑forward, largely plant‑forward tasting menu at his reopened Baroo in the Arts District. (baroolosangeles.com)) Baroo reopened in 2023 after earlier iterations, and coverage of Uh’s work highlights months spent working at Baekyangsa Temple with nun Jeong Kwan—an experience reporters link to his emphasis on fermentation and temple‑inspired techniques. (la.eater.com)) Agency materials for World to Table show the campaign pairs destination or route themes with chef programming—examples include a New York‑to‑Italy concept and an Italy‑themed tasting from Chef Stefano Secchi featured in campaign clips. (jdylanpham.com)) American Express and Delta present these activations as cardmember‑exclusive experiences tied to Delta SkyMiles American Express benefits and the Global Dining/Resy collection, with marketing materials and benefits pages positioning the dinners as part of premium cardmember perks. (americanexpress.com))
