Florida Real Estate Firm La Rosa Holdings Completes Acquisition
La Rosa Holdings has acquired the remaining 49% interest in a profitable brokerage based in Polk County, Florida. The acquired firm, Prestige, generated $5.1 million in trailing twelve-month revenue and ranks third in the county by agent count and total sales volume.
- The acquisition of the remaining 49% of La Rosa Realty Prestige was made for $350,000 in cash. The payment structure consists of an initial $150,000, with the remaining $200,000 to be paid in twelve monthly installments starting March 1, 2026. - La Rosa Holdings, which went public in October 2023, has seen significant revenue growth, with a 24.5% increase for the twelve months ending September 2025. However, the company is currently unprofitable, reporting a net loss of $5.5 million in the third quarter of 2025. - This move is part of a broader strategy to strengthen its corporate-owned operations. The company recently divested its 51% stake in a non-core Kissimmee office for $0.5 million to eliminate unproductive expenses. - Beyond traditional brokerage, La Rosa is diversifying into technology infrastructure, recently signing a contract to acquire land in Osceola County to develop a 10,000-square-foot Tier III AI data center. - The acquired brokerage, with 138 agents, completed 420 transactions in the last year. - Polk County is one of Florida's fastest-growing counties, positioned strategically between the major hubs of Tampa and Orlando. This location attracts commuters and offers more affordable housing compared to the larger metro areas. - The Polk County housing market has seen modest price changes recently, with the median sale price at $312,000 in January 2026, a 0.3% increase year-over-year. Homes in the county sold after an average of 70 days on the market. - La Rosa Holdings utilizes an "agent-centric" business model that includes flexible compensation options like revenue sharing or 100% commissions with a fee-based structure to attract and retain agents.
