Fendi’s Baguette Returns
- Fendi unveiled the 'Baguette 26424 Re‑Edition' as part of its Milan Design Week activations. (elle.com) - The reissue includes 20 different styles, with six specific editions available to view in Milan. (elle.com) - The drop underscores how brands are using Milan to stage immersive cultural environments rather than simple product displays. (wallpaper.com)
Fendi has brought back its Baguette bag in Milan as the Baguette 26424 Re-Edition, tying the relaunch to this year’s Design Week rather than a standard store drop. (fendi.com) The new line includes 20 versions of the bag, and six Milan city exclusives went on view at Palazzo Fendi Milano from April 17. The project was introduced during Maria Grazia Chiuri’s Fall/Winter 2026-27 debut for the house. (fendi.com) The “26424” name comes from the original model code assigned to the Baguette when it first launched in 1997. Fendi says the new version keeps the core shape but uses a softer construction and is designed to sit more easily under the arm. (flaunt.com) In Milan, Fendi turned the release into an installation built around wooden crates, stencil graphics, belts and metal buckles that echoed art-shipping cases. Window displays and video elements showed archival Baguettes as part of the presentation. (flaunt.com) That format fits the way fashion brands used Milan Design Week in 2026. Wallpaper wrote that labels across the city favored “immersive activations” over straightforward product collaborations or simple displays. (wallpaper.com) Milan’s design calendar has become a second stage for luxury houses because it draws furniture, art and fashion audiences into the same spaces. In this year’s coverage, Elle Singapore grouped Fendi with Hermès, Louis Vuitton and MCM as brands using the week for craft-led storytelling and collectible design. (elle.com.sg) For Fendi, the Baguette is not just another handbag in the lineup. The brand is revisiting one of its best-known accessories from the late 1990s and packaging it as an object with archive value, display value and retail value at once. (fendi.com) The Milan launch is also not the end of the rollout. After the Design Week debut, the Re-Edition is scheduled to travel to New York 57 and Shanghai IFC through dedicated pop-ins, extending the same museum-style framing beyond Milan. (flaunt.com)
