Thypoch Eureka 28mm now available
- Thypoch has moved its Eureka 28mm f/2.8 ASPH from pre-order to full release, with Leica M and Fujifilm X versions on sale as of April 28. - The hook is the size: Thypoch says the manual-focus pancake weighs 137 g, measures 19.5 to 21.9 mm tall, and starts at $459. - It matters because compact 28mm M-mount lenses are a niche within a niche — and this one undercuts Leica on size-first appeal.
A tiny 28mm lens does not sound like big news. But in Leica M land, size is the whole game. Thypoch has now officially released the Eureka 28mm f/2.8 ASPH after months in pre-order, giving M-mount shooters a new pancake-style wide that is clearly aimed at everyday carry rather than spec-sheet bravado. The pitch is simple — keep the camera small, keep the rendering modern, and make the lens look like it escaped from the 1950s. (thypoch.com) ### What actually went on sale? The Eureka 28mm f/2.8 is now shipping as a native Leica M-mount lens, and Thypoch is also selling Fujifilm X-mount versions plus M-to-X bundles. The company moved from the original November 2025 pre-order phase to an “available now” release on April 28, 2026, with listings live in Thypoch’s own store and at B&H. (thypoch.com)he size the whole story? Because this is a pancake in the old-school sense. Thypoch lists the lens at 137 g and 19.5 to 21.9 mm in height depending on mount configuration. On an M body, that means a genuinely low-profile 28mm that does not turn a rangefinder into a front-heavy brick. For the people who care about this category, those numbers matter more than headline aperture. (leicarumors.com) ### What are you giving up? Mostly speed and automation. This is a manual-focus f/2.8 lens, not a fast f/1.4 statement piece. The minimum focus distance is 0.4 m, and the whole design is built around compactness first. Basically, Thypoch is betting that a lot of M shooters would rather have a lens they always carry than a brighter one they leave at home. (leicarumors.com) ### Is this just a vintage-style toy? Not really. The styling is vintage, but the optical pitch is modern. Thypoch says the lens uses a 7-element, 4-group design with multi-layer coatings and distortion held to 0.462%. There is also an aspherical element in the formula. So the company is not chasing swirly-character chaos here — it is chasing a classic-looking shell with cleaner geometry underneath. (leicarumors.com) ### What is the design reference? The lens is explicitly modeled after the Dallmeyer 35mm f/3.5 Anastigmat used on the Ilford Advocate. That is why the Eureka looks unusually slim and decorative compared with most modern wides. Thypoch is leaning hard into the idea that a lens(leicarumors.com)(thypoch.com) ### What does it cost? The Leica M and Fujifilm X versions start at $459, while the M-lens-plus-X-adapter bundle is listed at $479. Leica Rumors also points to a 5% store discount code, “THYPOCH,” for purchases through Thypoch’s own shop. That keeps the lens in the premium-third-party zone, but still far below Leica’s own 28mm options. (leicarumors.com)ka-28mm-f-2-8-lens-for-leica-m-mount-is-now-available.aspx/)) ### Who is this really for? It is for the Leica M owner who wants a walkaround 28 and cares more about pocketability than maximum aperture. It is also for Fuji shooters who like the M-lens aesthetic without dealing with adaptation from day one. The catch is that this is still (leicarumors.com)egacy badge. (petapixel.com) ### Bottom line? Thypoch did not invent the compact 28mm. But it found a very specific gap — a genuinely tiny, visually distinctive, relatively affordable wide for people who treat camera size as part of image-making. In that niche, the Eureka 28mm looks less like a novelty and more like a smart little provocation. (thypoch.com)
