Shokz expands HYROX North America partnership

Shokz said on Friday it had expanded its partnership with HYROX North America for the 2025/2026 season, widening a relationship the companies first announced last year. The update centers on NYU Langone Health HYROX New York and a six-stop gym tour across North America, according to a Shokz announcement distributed by PR Newswire. Shokz said it will use the push to promote its OpenFit Pro headphones. HYROX lists New York as its largest North American event to date, with racing scheduled across eight days from May 28 to June 7. ### How is this different from the deal Shokz already had with HYROX? Shokz and HYROX had already announced a North America partnership for the 2025/2026 season in September 2025, when Shokz was named the official headphone partner and said the deal would run across 14 races through June 2026. That earlier announcement focused on the OpenFit 2+ model and a co-branded edition tied to the start of the season in Boston. (prnewswire.com) Friday’s announcement adds a more specific activation plan around NYU Langone Health HYROX New York and shifts the product focus to OpenFit Pro. Shokz said the expanded arrangement will include a larger on-site presence in New York and a six-stop gym training tour aimed at North American athletes. (prnewswire.com) ### Why does New York matter in this rollout? HYROX says NYU Langone Health HYROX New York will run from May 28 through June 7 and will bring 50,000 athletes to the city. The company describes it as the largest HYROX event in North American history and says the race will be staged over two weekends and eight days. HYROX expanded its own tie-up with NYU Langone Health in January, naming the health system as lead partner for the 2026 New York event. (prnewswire.com) That gave the New York race a title sponsor before Shokz added its new activation plans around the same event. ### What exactly is Shokz promoting? (hyrox.com) Shokz said the campaign will spotlight OpenFit Pro, an open-ear headset the company is positioning around training and performance use. In Friday’s release, the company said the New York activation and training tour were designed to introduce the product to HYROX participants and gym communities. (prnewswire.com) The company’s earlier HYROX campaign had centered on OpenFit 2+, which suggests the latest announcement is also a product handoff inside the same broader sponsorship. That comparison comes from Shokz’s two separate partnership announcements, one in September 2025 and one on May 22, 2026. (prnewswire.com) ### How big is HYROX in North America right now? HYROX says it operates races across North America including Boston, Anaheim, Denver, Nashville and Salt Lake City, alongside New York. Its global site says the series had more than 80 races in 2025, with more than 550,000 athletes and 350,000 spectators. HYROX describes its format as eight 1-kilometer runs separated by eight workout stations, with the same structure used globally. (prnewswire.com) That standard format is part of why brands can build season-long partnerships around the series rather than a single event. ### What happens next on the calendar? NYU Langone Health HYROX New York is the next named milestone in the expanded partnership, with racing scheduled from May 28 to June 7 in New York. (hyrox.com) HYROX’s U.S. support page also lists Washington, D.C., as the first North American event of the following season, set for Sept. 3 to Sept. 7, 2026. (hyrox.com 1) (hyrox.com 2)