World Congress on snow tourism
The 13th World Congress on Snow, Mountain & Wellness Tourism opened March 25 in Andorra with 300+ attendees from France, Italy, Germany, UK, Switzerland, US, Canada and Japan focused on active/wellness travel (travelandtourworld.com). The three‑day event (March 25–27) is positioning winter mountain destinations for multi‑season active tourism and wellness products. (travelandtourworld.com).
The congress is being organised jointly by UN Tourism and the Government of Andorra, with the Parish of Ordino and the seven Andorran “Comuns” listed as local promoters. (fao.org) Organisers have framed this edition under the theme “The destination under the digital influence,” explicitly linking the programme to the UN’s Five Years of Action for the Development of Mountain Regions 2023–2027. (fao.org) Working sessions are scheduled at the Andorra la Vella Congress Centre, while the final day is designated as a social and technical field day to explore and learn from the host parish of Ordino. (visitandorra.com) Conference programming explicitly foregrounds digital transformation and artificial intelligence, alongside climate‑change adaptation and wellbeing topics such as “conscious disconnection” and seasonal diversification. (visitandorra.com) UN Tourism offered registration support to Member States and Affiliate Members via voucher codes for the congress, a mechanism organisers noted to facilitate institutional participation. (travellertimes.net) The Mountainlikers congress has been held on a roughly biennial basis since its 1998 inception, and the previous (12th) edition in 2024 attracted more than 400 delegates from multiple countries, underscoring its role as an established sector forum. (mountainlikers.com / travelnewshub.com)
