MicroStrategy Buys Another 3,015 Bitcoin

This latest acquisition brings the company's total expenditure on Bitcoin to approximately $54.8 billion. The firm's overall average purchase price now stands at about $75,985 per coin, placing its massive holdings at a significant unrealized loss at current market prices. The purchase was funded through the issuance of the company's Class A common stock (MSTR) and its perpetual preferred stock (STRC). This continues the firm's established strategy of using equity and debt offerings to finance its ongoing Bitcoin accumulation. This transaction marks the company's 101st Bitcoin purchase and its 10th consecutive week of acquiring the asset. Just last week, the firm, now formally known as Strategy, announced the purchase of 592 BTC for $39.8 million. In August 2022, founder Michael Saylor shifted from CEO to Executive Chairman specifically to concentrate on the firm's Bitcoin acquisition strategy. Saylor has repeatedly stated the company has no intention of selling its holdings, viewing Bitcoin as its primary treasury reserve asset. The company officially rebranded from MicroStrategy to "Strategy" in early 2025 to better reflect this core focus on its Bitcoin standard. The move solidified its public identity as a proxy for Bitcoin exposure rather than a traditional software company. For investors, the MSTR stock has become a high-beta play on Bitcoin. The stock's performance is highly correlated with the digital asset's price movements, often amplifying its gains and losses due to the company's leveraged position.