McLaren Racing Extends Partnership with FxPro

McLaren Racing and online trading broker FxPro have announced an extension of their strategic partnership. The deal continues the collaboration between the financial services company and the Formula 1 team. The announcement was made ahead of the start of the 2026 F1 season.

## McLaren Racing and FxPro Deepen Ties with Partnership Extension - The partnership between McLaren Racing and FxPro, which began in 2018, has been extended multiple times, with the latest renewal representing the most significant commercial agreement in FxPro's history. The extension was announced following a successful 2025 season for McLaren, during which the team secured the Constructors' Championship for the second consecutive year and the Drivers' Championship. - FxPro's sponsorship strategy has evolved from focusing on UK-based Premier League football clubs to leveraging the global reach of Formula 1. This shift aligns with the company's client base, as less than 3% of its business is from the EU, with a significant focus on markets in Latin America, Asia, and the Middle East. - The financial services sector is a major investor in Formula 1, and this partnership is a key part of FxPro's marketing strategy to differentiate itself in a competitive market. The global platform of F1 allows FxPro to reach an international audience that aligns with the demographics of retail and professional traders. - As part of the extended agreement, FxPro's branding will be featured on the McLaren team cars, including the front wing and cockpit, as well as on the drivers' helmets and team kits. - McLaren Racing has a diverse and extensive sponsorship portfolio, with 53 commercial partners in 2025, reportedly generating the most commercial revenue in Formula 1 history. The team's total sponsorship revenue for the 2023 season was reported to be over $148.1 million. - FxPro has a history of sports sponsorships, including previous engagements in Formula 1 with the Virgin Racing and BMW Sauber teams. The company's total investment in sports sponsorships is approaching $300 million.

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