WHOOP 5.0 adds AI coaching, two‑week battery

WHOOP launched WHOOP 5.0 and WHOOP MG on May 8, 2025, keeping its screenless band design while adding new health and longevity features. (whoop.com) The company said both devices deliver 14-day battery life and a body that is 7% smaller than the previous generation. WHOOP MG adds on-demand electrocardiogram, or ECG, readings and atrial fibrillation detection. (whoop.com 1) (whoop.com 2) WHOOP also reorganized its subscription lineup into three plans: One, Peak and Life. The company lists One at $199 a year, Peak at $239 a year, and Life at $359 a year. (whoop.com 1) (whoop.com 2) The cheapest tier includes sleep, strain and recovery tracking, coaching and heart-rate zones. Peak adds Healthspan, Pace of Aging, health-monitor alerts and stress tracking, while Life bundles those features with WHOOP MG hardware, ECG and daily blood-pressure insights in beta. (whoop.com 1) (whoop.com 2) That marks a shift for WHOOP from a recovery tracker aimed at athletes toward a broader health platform built around aging and cardiovascular screening. The company says Healthspan and WHOOP Age were developed with Dr. Eric Verdin of the Buck Institute for Research on Aging. (whoop.com) Independent reviews said the hardware upgrade is real but the subscription model remains the catch. PCMag said the 5.0 delivers “excellent battery life” and “meaningful new insights,” but called the required membership a costly commitment. (pcmag.com) CNET reported the 5.0 lasts about two weeks, up from roughly four days on the 4.0, and said the MG’s ECG hardware is limited to WHOOP’s top membership tier. (cnet.com) WHOOP’s pitch is now less about replacing a smartwatch and more about wearing a sensor all day without a screen. The question for buyers is whether 14-day battery life and deeper health metrics justify paying every year to keep the data flowing. (whoop.com) (pcmag.com)