Ornate Home Adds Three Premium Brands to Portfolio
Home furnishings company Ornate Home has expanded its offerings by adding three new premium brands to its portfolio. The new lines target different segments of the high-end market, with focuses ranging from minimalist, sculptural forms to sustainable craftsmanship. This expansion reflects a growing diversity within the luxury home goods sector.
- The three new brands added to Ornate Home's portfolio are Universal Furniture, Crestview Collection, and Sarreid Furniture. - This expansion is a strategic response to customer requests for more craftsmanship-focused options, according to Ornate Home's CEO, Mehmet Uncuoglu. - Sarreid Furniture is known for its solid-wood construction and hand-finishing techniques, positioning its products as "tomorrow's antiques". In the spring of 2025, Sarreid introduced 75 new items at the High Point Market. - Crestview Collection specializes in accent furniture, portable lighting, wall décor, and decorative accessories. - The move aligns with market trends indicating significant growth in the premium furniture sector, which is projected to grow at a 6.96% compound annual growth rate through 2031. - The US furniture market was valued at $193.60 billion in 2025, with increased housing starts contributing to the demand for home furnishings. - Ornate Home, established in 2021, operates through an e-commerce platform and has showrooms in Santa Ana, California, and Charlotte, North Carolina. - To support the new premium offerings, the company provides a white-glove delivery service that includes options for in-room placement and full assembly.
